Aston Villa looks to grow ‘global presence’ in latest deal
Aston Villa has expanded its commercial portfolio by naming Ukrainian brand Nemiroff as the club’s new official vodka partner.As part of the multi-year agreement,...
UFC revenue feels the hit of fewer Q3 events as TKO...
One year after the merger of the UFC and WWE in Q3 2023, the duo’s parent company, TKO Group Holdings, continues to reap dividends.The...
British & Irish Lions enhance digital experience with 2025 kit
The British and Irish Lions has unveiled its 2025 jersey, incorporating a Near Field Communication (NFC) tag to enhance fan engagement.New Zealand-based sports brand...
OnLocation to continues as the NFL’s official hospitality provider
The NFL and premium hospitality provider OnLocation has renewed its partnership as the latter will continue to be the league’s official hospitality provider until...
Atlético Madrid keeps betting links in deal with Asian firm
Atlético Madrid has named its latest commercial partner, in a deal signalling yet another agreement between a prominent European football club and an Asian...
SportsGrid pens deal with leading golf influencer Paige Sprianac
SportsGrid has partnered with Paige Sprianac, a golf social media influencer, in a multi-year agreement.The sports betting-focused TV network has hired the influencer for...
ANOC partners with Peak Sport to provide Olympic uniforms
The Association of National Olympic Committees (ANOC) has teamed up with sportswear brand Peak Sport to supply uniforms at Olympic events.Under the eight-year sponsorship...
Ligue 1 to overhaul digital content strategy in partnership with WSC...
The Ligue de Football Professional (LFP) is looking to modernise its digital content strategy across Ligue 1 and other football competitions after signing a...
Leeds United and Adidas agree partnership extension following record kit sales
Leeds United will continue to wear Adidas kits for the next several years after agreeing a partnership extension agreement with the German sportswear brand. Adidas...
FIFA nets first commercial partner for stateside Club World Cup
FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner.Electronics firm...