Atlético Madrid keeps betting links in deal with Asian firm
Atlético Madrid has named its latest commercial partner, in a deal signalling yet another agreement between a prominent European football club and an Asian...
SportsGrid pens deal with leading golf influencer Paige Sprianac
SportsGrid has partnered with Paige Sprianac, a golf social media influencer, in a multi-year agreement.The sports betting-focused TV network has hired the influencer for...
ANOC partners with Peak Sport to provide Olympic uniforms
The Association of National Olympic Committees (ANOC) has teamed up with sportswear brand Peak Sport to supply uniforms at Olympic events.Under the eight-year sponsorship...
Ligue 1 to overhaul digital content strategy in partnership with WSC...
The Ligue de Football Professional (LFP) is looking to modernise its digital content strategy across Ligue 1 and other football competitions after signing a...
Leeds United and Adidas agree partnership extension following record kit sales
Leeds United will continue to wear Adidas kits for the next several years after agreeing a partnership extension agreement with the German sportswear brand. Adidas...
FIFA nets first commercial partner for stateside Club World Cup
FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner.Electronics firm...
Morgan Stanley creates new sports investment portfolio
Aiming to help foster more growth within sports investment, Morgan Stanley has created a new portfolio for interested investors looking to profit from increasing...
KPMG applauds women’s golf resurgence with sponsorship renewal
KPMG has renewed its title sponsorship of the KPMG Women's Irish Open for an additional three years.With this extension, the 2025 KPMG Women’s Irish...
Lost trust? How the Football Manager delay impacts licensing
For decades, sports fans have taken a break from the pressures of supporting their teams by immersing themselves in video games. As consoles and...
How Sutton Utd will harness FA Cup’s commercial power in Birmingham...
The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league...