Sporting Narratives – Senna: The tragic icon of F1
Sporting Narratives is InsiderSport’s opportunity to explore a time in which a gripping tale from the sporting world was portrayed through the unmistakable medium of...
How a tweet disrupted the NBA’s Chinese expansion
Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...
European PES Brand Manager Lennart Bobzien on the growth of...
Six weeks on from the UK launch of eFootball PES2020, we caught up with Lennart Bobzien, European PES Brand Manager, who detailed the importance of the...
MLB engagement grows as frantic postseason reaches final base
Sports betting engagement is on the rise, as the Washington Nationals take on the Houston Astros in one of the most integral and adored...
SofaScore: Strengthening fan engagement with expansive data
Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...
Sporting Narratives – Hands of Stone: The enthralling story of Roberto...
Sporting Narratives allows InsiderSport to analyse a time in which a sporting story was told through the unmistakable medium of cinema.
This edition looks at...
Sport Acuity’s Andy Roberts on why content planning is crucial to...
Director and Co-Founder at Sport Acuity, Andy Roberts writes on why developing an owned content plan, deepening engagement and capitalising on your own data...
How mobile apps have evolved sports streaming
In September, many sports fans around the world will have noticed some new collaborations announced involving sports apps which can be used on mobile...
Sporting Narratives: Rush – Prepared to die, to win
Sporting Narratives is InsiderSport’s opportunity to explore a time in which a gripping sporting narrative was portrayed through the unmistakable medium of cinema.
This edition...
The unrivalled power of TV in sports broadcasting
How we consume our favourite sports has changed more in the last five years than it had in the previous 50. The power of...