‘If not the Premier League, where next?’: Russell Yershon on betting’s...

Throughout the course of the review, betting sponsorships in football have been a major talking point. But, the Premier League recently made the decision...

Key questions after Endeavor’s acquisition of WWE

As MMA fans entered fight week for UFC 287 and the wrestling world cast its attention to night two of Wrestlemania, news breaking of...

Thomas Barnden, Swansea City: The ‘unprecedented analytics opportunities’ created by AI...

Thomas Barnden, Swansea City AFC Head of Performance, writes for Insider Sport about the ‘seismic shift’ in strategy in football clubs’ operating processes, and...

Tally Technology: How to create lasting and valuable fan relationships

Juli Ferré Nadal of Tally Technology writes for Insider Sport on how sports rights holders can embrace a new breed of activation platforms to...

Building on World Cup momentum – Harris County Houston Sports Authority’s...

The dust has well and truly settled on a successful World Cup in Qatar, attention slowly turns to the 2026 tournament in North America. With...

Embracing obstacle can unlock endless sponsorship possibilities for Modern Pentathlon 

As Modern Pentathlon looks to evolve and engage new audiences, we spoke to The Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann....

Kash Shaikh, Baseball United: Serving the ‘forgotten nations’

Kash Shaikh, President, CEO and Chairman of Baseball United - the first-ever professional baseball league in the Middle East and South Asia - spoke...

Henry Hodgson: Building a ‘literal foundation’ for the NFL in the...

As the league gains more and more attention each season in the UK, talk of a British NFL franchise has been a major focus...

Lord David Lipsey: Taking greyhound racing to the front pages of...

Lord David Lipsey, Chair of Premier Greyhound Racing, discussed with Insider Sport the changing commercial landscape in greyhound racing in terms of media rights,...

Insider Sport’s Transfer Market: French Rugby President reacts to corruption scandal...

Although a quieter week for new roles in the industry, the French Rugby Federation (FFR) President’s leadership comes to an premature end, Keegan Pierce...