Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game
Sponsorships with companies from a huge range of sectors are commonplace in the modern sports industry, but the brand exposure from these deals amounts...
EFL and Premier League suspend Russian media rights
The English Football League (EFL) and the Premier League have unanimously agreed to suspend their Russian broadcast deals, joining Europe’s retaliation for the country’s...
BBL Director: 777 investment will serve as a catalyst for British...
The British Basketball League (BBL) received seven million pounds of funding from Miami-based firm 777 last month as the tournament aims to become increasingly...
David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
Bellator MMA’s recent extension of its broadcast deal with the BBC has generated a significant expansion of the promotion’s European and UK focused operations.Originally...
Players vote to keep World Cup every four years in FIFPRO...
FIFPRO has revealed a 1,000-person survey that suggests 75% of men’s professional footballers want to keep the FIFA World Cup every four years.Following a...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.In particular,...
FSA calls for crypto regulations following IQONIQ liquidation
The Football Supporters’ Association (FSA) has called for regulations of cryptocurrency-related platforms after one of sport’s biggest cryptocurrency-brands has gone into liquidation.The Times has...
FA to investigate ‘suspicious spot-bet’ during Arsenal match
The FA has confirmed that it will be examining claims of ‘irregular betting patterns’ over a yellow card received by an unnamed Arsenal FC...
Beijing 2022 fosters coverage opportunities following ticket sale stoppage
Beijing 2022 has released a statement which demonstrates the growing opportunities that the Winter Olympics presents for non-rights holding broadcasters.Firstly, live-streaming post-competition press conferences...
Man City identifies key areas of growth following COVID in 2020-21...
Manchester City FC has reported that its ‘steady growth’ has resumed, after being interrupted by COVID-19, in the club’s annual report for 2020-21.In the...