Matt Furniss, Stats Perform: Taking FA Cup data ‘with a pinch...
The FA Cup represents a significant challenge for clubs of all sizes, but for data providers operating behind the scenes a different set of...
Dan Sormaz, Sorare: Meeting sports fans’ demand for deeper digital experiences
Blockchain technology has come storming into the sporting world in recent years, particularly NFTs, with multiple leagues and teams striking partnerships in this emerging...
Chad Yeomans, Betway: More high profile women’s boxing bouts needed to...
With a number of high profile fights taking place in recent years, and with Katie Taylor set to take on Amanda Serrano this weekend,...
Chris Turner, SWA: Using real-time data to ‘understand the demands’ of...
The use of real time data in the sports industry presents opportunities to build upon knowledge and value as well as providing teams with...
Bernardo Pontes: When it comes to sponsorship ‘the game has not...
With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
Four bidders progress as Chelsea FC takeover saga continues
A shortlist to takeover Chelsea FC has been announced as four bidders look to buy the club following Roman Abramovich’s sanction by the UK...
Thomas Hal Robson-Kanu – The overlooked business value of women’s football
As the UEFA Women’s Euro 2022 approaches, the competition is building greater commercial value as a sponsor for brands, with an expected viewership of...
SBC Leaders: New frontiers, the metaverse and the growing influence of...
The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in...
Lars Rensing: The metaverse can provide sports fans with ‘a new...
Lars Rensing is the CEO of blockchain solution provider Protokol, an arm of ARK, and has over four years of experience in the growing...