Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

The four shifts that’ll shake sports in 2026

Ed Abis, CEO of Dizplai, defines the areas sports organisations need to address to become future proof. Every January, sports industry predictions read like wishful...

12 Days of Christmas: A year in sport

A year defined by shifting power, new economics and unexpected upheavals, 2025 gave the sports industry no shortage of storylines. From governance shocks to...

From golden Lionesses to global streams: Sport’s defining year

PHA Group's Dan Funston walks through some of the biggest sports stories of 2025, reflecting on the rise of women's sports and how the...

Women’s sport is booming – 2026 will decide if it lasts.

Women's sport has momentum, but as Tammy Parlour writes in her latest for Insider Sport, 2026 must be the year we we turn it...

How Target Darts is complementing Littler and its roster’s elite talent

Luke Littler heads into the 2026 PDC World Championship as the reigning champion and now under Target Darts’ management, with CEO James Tattersall outlining...

How media rights are rewriting the valuation playbook

The $353 billion question: what's really driving unprecedented growth in sports franchise values?Six years ago, the world's most valuable sports team was worth $5...

Sideline Moves: Salford City gets new US majority owner

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Partnership Playbook: Snoop Dogg, Nexo, Revolut and Midnite

Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...

Manchester City records third highest revenue with 115 charges update

Manchester City made a loss for the first time in five years, and while revenue remains somewhat stable, the club provided an update on...

Sideline Moves: Max Verstappen makes a Fanatics first 

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...