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Features & Analysis
BREAKING
Sports
Time to read: 3 min
BT and Warner Bros. Discovery conclude UK and Irish sports media plans
May 12, 2022
BREAKING
UK
Time to read: 2 min
Terms for Todd Boehly’s £2.5bn Chelsea bid confirmed
May 9, 2022
BREAKING
Features
Time to read: 6 min
Dan Sormaz, Sorare: Meeting sports fans’ demand for deeper digital experiences
May 6, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Twickenham Stadium to host SBC’s Betting on Sports Europe in June
April 29, 2022
BREAKING
Boxing
Time to read: 3 min
Chad Yeomans, Betway: More high profile women's boxing bouts needed to raise the sport's profile
April 29, 2022
BREAKING
Features
Time to read: 4 min
Chris Turner, SWA: Using real-time data to ‘understand the demands’ of sports
April 27, 2022
BREAKING
Integrity
Time to read: 3 min
UK Government shows support for new football independent regulator
April 25, 2022
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 3 min
Wimbledon’s ban on Russian participants faces WTA and ATP backlash
April 21, 2022
BREAKING
NFL
Time to read: 3 min
Socios.com forms partnerships with 13 NFL teams
April 14, 2022
BREAKING
Sponsorship
Time to read: 2 min
AC Milan unveils Konami as first official training wear partner
April 7, 2022
BREAKING
Features & Analysis
Time to read: 4 min
Bernardo Pontes: When it comes to sponsorship ‘the game has not yet started in Brazil'
April 6, 2022
BREAKING
Legal
Time to read: 2 min
Sports stars banned from gambling adverts to protect young people
April 5, 2022
BREAKING
Features
Time to read: 4 min
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
March 30, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Four bidders progress as Chelsea FC takeover saga continues
March 28, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Thomas Hal Robson-Kanu - The overlooked business value of women's football
March 23, 2022
BREAKING
Features
Time to read: 2 min
SBC Leaders: New frontiers, the metaverse and the growing influence of online
March 22, 2022
BREAKING
Comment
Time to read: 6 min
Lars Rensing: The metaverse can provide sports fans with ‘a new stage of innovation’
March 11, 2022
BREAKING
Integrity
Time to read: 3 min
Chelsea FC face uncertain future following Roman Abramovich sanction
March 10, 2022
BREAKING
Features & Analysis
Time to read: 5 min
Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game
March 9, 2022
BREAKING
Media Rights
Time to read: 2 min
EFL and Premier League suspend Russian media rights
March 9, 2022
BREAKING
Features & Analysis
Time to read: 8 min
BBL Director: 777 investment will serve as a catalyst for British Basketball’s growth
February 25, 2022
BREAKING
Hospitality
Time to read: 3 min
Champions League final relocated from St Petersburg to Paris
February 25, 2022
BREAKING
Features & Analysis
Time to read: 4 min
David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
February 23, 2022
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026