Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Historic boxing magazine The Ring joins Saudi Arabia’s sports empire

Boxing’s transformation continues as General Entertainment Authority (GEA) Chairman Turki Alalshikh announces his purchase of Ring Magazine.The Ring Magazine, often hailed as the ‘Bible...

WSL enlists Anomaly to significantly bolster league’s brand

The Women’s Super League (WSL) will look to create new branding opportunities to fuel fan engagement as it brings on Anomaly as its new...

The esports report – ePremier League returns 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Tried and tested or tired? Dissecting docuseries’ place in sports media

Who doesn’t love a good docuseries? Sports organisations for one can’t seem to get enough of them, seeing these productions as a way of...

Joshua Sparke, LiveScore Group: Envisioning a modern future for horse racing

Horse racing is a globally cherished sport steeped in tradition and history, frequently enjoyed alongside betting - making it the second most wagered-on sport...

Lost trust? How the Football Manager delay impacts licensing

For decades, sports fans have taken a break from the pressures of supporting their teams by immersing themselves in video games. As consoles and...

Can the IPL format go global? Assessing cricket’s potential for global...

Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...

The esports report – BLAST highlights mental health with Movember 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

How Sutton Utd will harness FA Cup’s commercial power in Birmingham...

The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league...

WSL scores “significant” £65m broadcast deal with Sky & BBC

The Women’s Super League (WSL) will remain on Sky Sports and the BBC for the next five seasons after agreeing a new broadcast deal...