Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Tried and tested or tired? Dissecting docuseries’ place in sports media

Who doesn’t love a good docuseries? Sports organisations for one can’t seem to get enough of them, seeing these productions as a way of...

Joshua Sparke, LiveScore Group: Envisioning a modern future for horse racing

Horse racing is a globally cherished sport steeped in tradition and history, frequently enjoyed alongside betting - making it the second most wagered-on sport...

Lost trust? How the Football Manager delay impacts licensing

For decades, sports fans have taken a break from the pressures of supporting their teams by immersing themselves in video games. As consoles and...

Can the IPL format go global? Assessing cricket’s potential for global...

Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...

The esports report – BLAST highlights mental health with Movember 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

How Sutton Utd will harness FA Cup’s commercial power in Birmingham...

The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league...

WSL scores “significant” £65m broadcast deal with Sky & BBC

The Women’s Super League (WSL) will remain on Sky Sports and the BBC for the next five seasons after agreeing a new broadcast deal...

Inter hits club record revenues as AC Milan earns second year...

Both Milan football giants have recently announced financial reports for the 2023/24 season, with both Inter and AC Milan posting positive results off the...

SPORTEL Monaco: how can sports maximise the rewards of sponsorships?

Sponsorship has become a crucial revenue generator for sports organisations but navigating this landscape and securing the right deals for the right reasons can...

SPORTEL Monaco: PFL on the role of betting in its MMA...

The Professional Fighters League (PFL) is excited about working with betting companies as it continues to grow, one of the firm’s C-level leaders told...