Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

WSC Sports: Why short form content is king for digital sports...

Digital platforms and social media have become essential for sports clubs and leagues around the world in order to engage and create new fans...

Driving change for women’s football: Bloomsbury’s ambitious goals

As women’s football continues to capture the world’s attention with record-breaking attendance and growing popularity, charities like Bloomsbury Football are at the forefront of...

‘Vital football regulator is free of vested interests’ – legal insights...

The Labour government’s Football Governance Bill is an ambitious piece of legislation with some lofty goals for English football, one of the UK’s most...

The esports report – Saudi merges football and esports 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Bloomsbury Football: the impact of brands and charities on grassroots

Earlier this month a report was published highlighting the ongoing growth of women’s football across Europe’s top leagues. Notably, England’s Women’s Super League (WSL)...

Premier League opts to move its media operations in-house

The Premier League will move its in-house media operations business in-house for the first time in over 20 years. A decision was made last Friday...

Premier League approves APT changes with City and Vila opposed

Premier League clubs have voted in favour of changes to the top-flight’s Associated Party Transactions (APT) rules, with Manchester City maintaining its long-held opposition.APT...

The esports report – Real Madrid’s Courtois launches organisation

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Premier League and EFL could be at loggerheads over data revenue...

The Premier League and English Football League (EFL) are set to have a dispute over data rights according to UK media speculation.Whilst this is,...

IMG: YouTube, AI and D2C to transform sports in 2025

In its Digital Trends Report 2025, IMG has ranked YouTube as the leading platform for the sports industry.The report highlights YouTube’s strength in reaching,...