Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Behind The Badge: RCD Espanyol – new growth plans outside La...

Whilst RCD Espanyol continue to fight to earn promotion back to La Liga, its commercial team have been working equally hard to find new...

SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams

SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor...

The esports report – Thunderpick reveals $1m Counter-Strike 2 tournament

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Super Bowl LVIII draws in 123.4m becoming most-watched US event ever

Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...

Vlad Kaltenieks: Cementing BoyleSports’ legacy via Ireland’s greatest race

Horse racing holds a cherished place in Irish culture, intertwining tradition and passion on renowned tracks across the nation. At the heart of this...

Atlético Mineiro CCO on why Brazil betting is a “watershed moment”...

2024 kicked off in a major way for the Brazilian gambling market, as President Lula signed a federal bill that will enable online sports...

The esports report – Scottish Qualifications Authority launches esports NPA qualification

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

West Ham women’s VP Queenie Porter reveals the keys to commercial...

The synergy between football and commercial enterprise has not always been as seamless as it is today. In today's game, everything from the stadium to...

ESPN, FOX & Warner Bros unite to launch new sports streaming...

In an unprecedented move, ESPN, FOX and Warner Bros Discovery are joint-launching a new over-the-top (OTT) sports streaming platform in the fall of 2024.  The...

Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio

Manchester City’s Jack Grealish has reportedly signed a ‘seven-figure’ Pepsi deal that will see him feature in the company’s upcoming ad campaign. The 28-year-old has...