West Ham women’s VP Queenie Porter reveals the keys to commercial...
The synergy between football and commercial enterprise has not always been as seamless as it is today. In today's game, everything from the stadium to...
ESPN, FOX & Warner Bros unite to launch new sports streaming...
In an unprecedented move, ESPN, FOX and Warner Bros Discovery are joint-launching a new over-the-top (OTT) sports streaming platform in the fall of 2024. The...
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
Manchester City’s Jack Grealish has reportedly signed a ‘seven-figure’ Pepsi deal that will see him feature in the company’s upcoming ad campaign. The 28-year-old has...
Why England Golf is ensuring opportunities for young people to support...
Golf has often been labelled as one of the toughest and costliest sports for young people to break into due to club membership fees,...
MetLife Stadium to host 2026 FIFA World Cup final
New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.FIFA confirmed that the...
Behind The Badge: Racing Club – the historical & commercial importance...
To be labelled as Argentina’s ‘El Primer Grande (The First Great)’ is an impressive feat when sharing a city alongside two other footballing powerhouses...
Sports giant Endeavor combines IMG Arena and OpenBet assets
Sports and entertainment giant Endeavor has integrated its sports data rights business IMG Arena under the banner of its sportsbook platform, OpenBet.By doing so,...
The esports report – GG.BET kicks off 2024 with Team Vitality...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way...
A nationwide sports betting sector in Brazil has received government approval and is now set for launch. With countless bookmakers now chasing the Brazilian...
NFL 2023 sponsorship revenue soars 15% to $2.35bn
As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...