Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
The esports report – H3CZ and Scump sue Activision Blizzard for...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...
Ratcliffe’s vision for Manchester United’s revival
New partial owner of Manchester United, Sir Jim Ratcliffe has spoken to the BBC, following the completion of the sale.The 71-year-old billionaire has bought...
Better Collective expects 2024 revenue growth of up to 29%
Digital sports media company Better Collective is poised to take on a range of established and emerging markets in 2024 after a strong financial...
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports...
The 'Sports Betting' conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts...
Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and...
The Melbourne Cup Carnival will be broadcast by mass media firm Nine Entertainment following a deal with the Victoria Racing Club (VRC) and Tabcorp.Nine...
New York Jets VP of Finance: UK is an ‘enormous opportunity...
The New York Jets were one of six NFL franchises in 2021 to be granted marketing rights in the UK to bolster its fan...
Behind The Badge: RCD Espanyol – new growth plans outside La...
Whilst RCD Espanyol continue to fight to earn promotion back to La Liga, its commercial team have been working equally hard to find new...
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor...