Olympique de Marseille brings interaction to Asian markets with JBO
French Ligue 1 side Olympique de Marseille has extended its partnership with Just Bet Online (JBO) as the club’s official asia betting partner.
The collaboration...
FIA fuels fire in fans following F1 World Championship final
The Fédération Internationale de l'Automobile (FIA) has come under severe scrutiny following the outcome of the F1 2021 World Championship race last Sunday.
The Abu-Dhabi...
PCB appoints Faisal Hasnain in line with growings visions for the...
The Pakistan Cricket Board (PCB) has appointed Faisal Hasnain as its new Chief Executive in what has been described as a ‘robust’ recruitment process.
From...
SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
IPL crypto exchange collaborations banned by BCCI
The Board of Control for Cricket in India (BCCI) has ruled that Indian Premier League (IPL) teams are no longer allowed to agree to...
Ligue Nationale Rugby further expands the sport in Japan with TV...
The Ligue Nationale Rugby (LNR) has signed an agreement which sees TV Asahi broadcast the Top 14 in Japan from next weekend until the...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.
From January 2022, the British...
Sevilla FC rolls over TLCBet fan engagement partnership
Sevilla FC has extended its deal with TLCBet - the official Asia betting partner of the La Liga club.
The collaboration looks to improve on...
PSL swings four year extension deal with Habib Bank
The Pakistan Super League (PSL) has extended Habib Bank Limited’s (HBL) title sponsorship for a further four years.
Beginning again in 2022, the bank earned...
Abu Dhabi to become first NBA host in UAE
The NBA has announced a multi-year partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) which sees the capital...