International aquatics set to be hosted at pyramids of Giza

The Fédération Internationale De Natation (FINA) has announced an agreement with the Egyptian Swimming Federation that will see Egypt host a series of international...

Beijing 2022 fosters coverage opportunities following ticket sale stoppage

Beijing 2022 has released a statement which demonstrates the growing opportunities that the Winter Olympics presents for non-rights holding broadcasters. Firstly, live-streaming post-competition press conferences...

Saints supports not-for-profit Cyberlynx International College

Southampton FC has announced Cyberlynx International College as the team’s official International Academy Partner. In the Saint’s first collaboration in Malaysia, Southampton’s Football Partnership team...

Israel Start-Up Nation renamed Israel – Premier Tech in four year...

Manufacturing company Premier Tech has announced a partnership with the Cycling Academy, as the Israel Start-Up Nation is renamed to Israel - Premier Tech.  The...

Dean Akinjobi at BOSE: Betting companies must look to African markets...

Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge. Speaking to SBC Journalist Jessie Sale...

Emirates Palace accommodates ‘collaborative’ Man City deal

Manchester City FC has formed a new partnership with Abu Dhabi-based Emirates Palace, becoming the club's luxury hotel partner.   The new partnership will see the...

Ladbrokes’ Myke Foster: Winter World Cup will ‘enhance enjoyment’ of 2022...

The new year comes with a raft of new opportunities and events, with a packed sporting schedule seeing a range of popular sporting events. With...

Olympique de Marseille brings interaction to Asian markets with JBO

French Ligue 1 side Olympique de Marseille has extended its partnership with Just Bet Online (JBO) as the club’s official asia betting partner. The collaboration...

FIA fuels fire in fans following F1 World Championship final

The Fédération Internationale de l'Automobile (FIA) has come under severe scrutiny following the outcome of the F1 2021 World Championship race last Sunday. The Abu-Dhabi...

PCB appoints Faisal Hasnain in line with growings visions for the...

The Pakistan Cricket Board (PCB) has appointed Faisal Hasnain as its new Chief Executive in what has been described as a ‘robust’ recruitment process. From...