Swiss Handball Federation enlists Sportradar for integrity support
In a bid to enhance its integrity safeguarding capabilities, the Swiss Handball Federation (SVF) has entered an agreement with Sportadar, enlisting its Sportradar Integrity...
Fan-led review brings ‘turning point’ for UK football clubs
The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.
From January 2022, the British...
Paddy Power ends RTE broadcasting partnership ahead of new IBA code...
Paddy Power has ended its sponsorship of televised football matches with RTE, Irish terrestrial TV broadcaster, ahead of a new voluntary code of conduct.
Observed...
SBC Leaders: ‘Filling the financial void’ of football betting sponsorships
With a ban on sponsorship arrangements between betting companies and top-flight football clubs a likely outcome of the 2005 Gambling Act review, teams will...
Coppa Italia welcomes on board Trenitalia naming rights deal
Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
The Frecciarossa...
Pulseroll supports Rugby League teams in recovery partnership
Pulseroll has partnered with England Rugby League as the official muscle recovery supplier of the England Men’s, Women’s and Wheelchair teams.
The British muscle recovery...
AC Milan ‘sets high standards’ in scoring SIRO hotel deal
AC Milan has announced a multi-year partnership with SIRO, which joins the club as its new official hotel partner.
The collaboration with the innovative wellness...
Betway strengthens NHL ties with New Jersey Devils linkup
Sports betting operator Betway has further enhanced its sports-focused marketing in the US wagering and gaming market, partnering with the New Jersey Devils of...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...