Brentford FC structures growth in partnership with Steelo
Brentford FC has announced a partnership with Steelo, as the structural steel fabrication company becomes the club’s official partner until the end of the...
La Liga joins DAZN’s ‘accessible and affordable’ sports line-up
DAZN has entered into an agreement to acquire the rights to broadcast 175 LaLiga matches from 2022 to 2027 - a total of five...
ÖSV extends Infront deal to develop World Cup Biathlon marketing
The Austrian Ski Federation (ÖSV) has extended its marketing rights partnership with Infront for the BMW IBU World Cup Biathlon in Hochfilzen, Austria.
Now stretching...
Burnley FC transfers AstroPay partnership to the dugouts
Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor.
In strengthening...
LNB nets beIN coverage for 2021/22 Betclic Elite
The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season.
This is the...
Rabbitohs fuels major corporate partnership with MG Motor
The South Sydney Rabbitohs have announced that automotive brand, MG Motor, has been named the club’s major corporate partner.
For the next five seasons, MG’s...
Luka Modrić interacts with Galácticos fans via Olybet deal
Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement.
The...
Channel 4 to broadcast F1 final free-to-air
Channel 4 has secured broadcasting rights for the deciding final race of the Formula One season for free on Sunday, after Sky agreed to...
DCMS details ‘crossover responsibilities’ to ensure safe staging of sports
The government has released a new COVID guide for sports and sports events, outlining that partners and elite sport organisations should all work collectively...
TDI appoints ex-Sportradar MD as company’s first CEO
Tennis Data Innovations (TDI) has appointed sports industry professional, David Lampitt, as the company’s first CEO.
A joint venture by ATP and ATP Media, the...