Doncaster Rovers deepens fan engagement with Sportego

Doncaster Rovers are seeking to enhance fan engagement, partnering with data-driven sports analytics agency, Sportego.  The partnership will help the club deepen its relationship with their...

England Rugby hopes to feel the knock-on effect of Optimum Nutrition...

England Rugby has penned a new four year partnership with Optimum Nutrition, which will see them become the rugby team’s official performance nutrition and...

Hull City announces extension of SportPesa partnership

Hull City has confirmed the extension of its partnership with online sports betting operator, SportPesa. It means that the strong partnership will continue as the...

Ray Parlour: with transfers and time Emery can take Gunners forward

At this year’s London Affiliate Conference (LAC), InsiderSport spoke to Arsenal legend Ray Parlour, who amongst other things revealed what it’s going to take...

BoyleSports backs Irish football with Shamrock Rovers partnership

Airtricity Premier Division side Shamrock Rovers F.C. has announced a new partnership with Ireland’s largest independent bookmaker, BoyleSports.  It means the firm will take over as...

Beşiktaş unites with Wirecard to kick-off new mobile wallet

Beşiktaş JK has launched its latest version of the club’s mobile app, which includes a new integrated mobile wallet, powered by digital financial technology...

Neymar signing assists DAZN with Spanish goals

Global live and on-demand streaming service, DAZN, has expanded its global reach into an eighth market by going live in Spain in a bid...

The European Tour confirms Betfred as title sponsor of British Masters

The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters. The agreement, for an initial two years,...

PUMA elevates global footprint with City Football Group partnership

PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs,...

Boxing’s pay-per-view power struggle

In the boxing world, the normalisation of pay-per-view fights has grown in recent years. You simply won’t see a high-profile match-up or a title-deciding bout...