Spanish top flight side, Real Betis has announced the extension of its partnership with sports betting and entertainment firm, OlyBet.

The strategic collaboration, which commenced during the 2021/22 season, has been renewed for additional three seasons, with OlyBet serving as the club’s regional betting partner in Europe, apart from Spain.

Corey Plummer, CEO of OlyBet, expressed his enthusiasm about the extended partnership: “Extending the partnership with Real Betis confirms our support for the club, its community programs and its members. The Benito Villamarín Stadium is one of the world’s most exciting and electric football environments and we are thrilled to be part of it.”

The link builds on Real Betis’ period of growth, with the club enjoying success both commercially and on the pitch in recent years. 

It’s also bolstered by a dedicated membership exceeding 80,000, and pioneering strategic initiatives like the new Benito Villamarín Stadium through which Real Betis continues to make a substantial social impact. 

Juan Useros, Business Director at Real Betis, emphasised the paramount importance of extending this partnership with a regional partner outside of Spain: “We are very satisfied with giving continuity to this alliance for three more years. 

“It is important to see that big international companies are interested in Real Betis and we can expand our brand outside Spain thanks to all these sponsors. We have extended more than 90% of the agreements that were about to expire, which shows we are on the right path.”

Previous articleVolleyball World CEO: key strategies to maximising fan engagement ahead of the Olympics 
Next articleLou Williams the newest member of FanDuel’s NBA show ‘Run It Back’