BBC airs Red Sox-Yankees this weekend in five-year MLB deal
The BBC has announced that it is going to broadcast the Red Sox-Yankees game this Saturday as part of a new five-year deal with...
Everton grows commercial partnership portfolio with Vera Clinic
Everton has formed a deal with aesthetics specialist Vera Clinic which will become the Premier League club’s first official hair transplant partner.
The company will...
Fulham FC and Fitzdares form ‘iconic West London tie-up’
Fulham FC has formed an agreement with bookmaker Fitzdares, as the latter becomes the Premier League club’s official betting partner.
As part of the deal,...
BBL joins IMG Arena’s portfolio of basketball data deals
The British Basketball League (BBL) has secured a partnership with IMG Arena, which gains exclusive worldwide betting data and streaming rights to the competition.
The...
Dean Akinjobi, Football Media: Brand loyalty as the key to long...
As the 2022/23 WSL season gets underway, commercial interest in women’s football is at an all time high following a hugely successful UEFA Women’s...
RacingTV to leverage 2mee’s direct human messaging system
Seeking a means to better promote its live betting offers, RacingTV has struck a partnership with ‘direct human messaging’ platform 2mee.
The company has produced...
Royal funeral prompts BHA to make further racing fixture amendments
All UK horse racing on 19 September has been postponed as a mark of respect due to the funeral of Her Majesty Elizabeth II...
UK Racing praises Elizabeth II as ‘greatest and most influential supporter’
UK Racing is mourning Queen Elizabeth II’s death, demonstrating the organisation's respect for Her Majesty as well as decades of industry support.
Once recognised as...
Tournaments and fixtures postponed as sports pay tribute to Elizabeth II
Following yesterday's news of the passing of Queen Elizabeth II, a significant number of sporting organisations across the country continue to pay their respects.
The...
Wolves and Cadbury to continue creative community campaigns
Wolverhampton Wanderers has extended its partnership with Mondelez International - owner of Cadbury - which will continue as the club’s official snacking partner for...