NHL doubles down in Nordics with two betting partnerships

The US National Hockey League (NHL) has signed separate deals with two prominent betting operators in Europe’s Nordics region.Firstly, the league has renewed its...

MLS and TikTok team up for Messi-centric experience

North America's top football league, MLS, has launched a new initiative called 'Messi Cam' in collaboration with TikTok.This weekend, fans worldwide can watch Lionel...

FanDuel takes over from Bally’s as Diamond Sports regional partner

FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...

TNT Sports invests in Unrivaled ahead of basketball league’s first season

American women’s basketball league Unrivaled has secured major media visibility ahead of its inaugural season via an agreement with TNT Sports.The multinational sports broadcasting...

SBC Summit Latinoamérica: Original ‘Sweeper Keeper’ René Higuita to Keynote

Former Colombian goalkeeper and the man behind the historic ‘Scorpion Kick’, René Higuita is set to deliver a keynote address to 4,000 attendees at...

US largest online bookmaker signs EuroLeague basketball media deal

FanDuel, the leading US online sports betting operator by market share, has signed a broadcasting arrangement with the EuroLeague, the pan-European basketball league.The company...

Genius Sports partners LA Rams in latest NFL push

Genius Sports has signed its latest US partner, putting pen to paper with Los Angeles Rams of the National Football League (NFL).The UK-founded sportstech...

WNBA finals revamped as league notes increase in audience engagement

The governing board of the Women’s National Basketball Association (WNBA) has responded to an uptick in demand for the tournament with a structural revamp.Under...

MLS smashes attendance record with 16 games remaining 

Major League Soccer (MLS) has achieved a new regular season milestone by attracting over 11 million fans, exceeding last season's record of 10,900,804 attendees.Notably,...

MLS to ‘elevate’ its global profile with OneFootball deal

Major League Soccer (MLS) has partnered with football media company OneFootball to showcase the league to a wider international audience.As part of the agreement,...