PepsiCo’s SPL deal showcases commercial growth of Saudi football

The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...

PFL lands shot in LatAm media with Torneos renewal

The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...

NFL selects Real Madrid’s stadium for regular season game

The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid. The announcement that...

Betano builds up global sports profile with CONMEBOL deal

Betano, a sports betting brand operated by Greek igaming company Kaizen Gaming, has partnered with CONMEBOL, the South American football confederation. The partnership will run...

Boston Red Sox to feature in Netflix’s first MLB documentary

Boston Red Sox has announced that it will feature in two new shows on Netflix, making it the first Major League Baseball (MLB) team...

ESPN, FOX & Warner Bros unite to launch new sports streaming...

In an unprecedented move, ESPN, FOX and Warner Bros Discovery are joint-launching a new over-the-top (OTT) sports streaming platform in the fall of 2024.   The...

MetLife Stadium to host 2026 FIFA World Cup final

New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.  FIFA confirmed that the...

Sports giant Endeavor combines IMG Arena and OpenBet assets

Sports and entertainment giant Endeavor has integrated its sports data rights business IMG Arena under the banner of its sportsbook platform, OpenBet. By doing so,...

DraftKings adds LeBron James to sports partnership roster

DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players. The...

NFL 2023 sponsorship revenue soars 15% to $2.35bn

As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...