LaLiga ahead of the curve with new OTT service

Spain’s LaLiga is the first of Europe’s major football leagues to release its own Over-The-Top (OTT) streaming service, available via mobile app to users...

Luna Bar backs USWNT with significant pay gap contribution

Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...

ECB looks to engage new audience with esports

The England and Wales Cricket Board (ECB) is eyeing a move into esports, working alongside sponsorship management company, Strive to understand the ECB’s potential...

Understanding the role of MCOs in modern football

There are many aspects of modern football that don’t sit well with fans. Whether it’s over-the-top salaries, the increase in player-power or ballooning TV...

DAZN edges closer to sale of Perform Content

As first reported by Bloomberg, DAZN is reportedly close to selling its Perform Content business as it seeks to focus on the expansion of...

The Transfer Window: The FA, Feyenoord and The BHA

Each week, InsiderSport is rounding up the signings and departures from the business of sport. This edition takes a closer look at some major...

The UFC deepens fan engagement with Toutiao

The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...

Boots backs women’s football with landmark deals

Boots UK has thrown its support behind women's football, announcing a three-year partnership with the home nations. The link up with the UK’s largest pharmacy-led health...

Spurs to host Saracens’ annual Big ‘Game’ from 2020

Tottenham Hotspur has announced a five-year partnership with Saracens Rugby Club that will see the side play its annual 'Big Game' Gallagher Premiership Rugby...

The NBA elevates retail presence in China

The National Basketball Association (NBA) is continuing to grow its presence in Asia, partnering with Topsports, for the opening of the largest NBA Store in China...