Shikenso & Challengermode unveil keys for brands in esports
Shikenso Analytics and esports platform Challengermode have released a joint whitepaper to help brands stand out in a saturated market.
The whitepaper, titled “The 2024...
NCAA faces upheaval as court clears athletes for NIL deals
The Tennessee Federal District Court has prohibited the NCAA from restricting schools' use of NIL guarantees as incentives to attend a member university.
The US...
BoyleSports maintains racing momentum with John Hanlon deal
BoyleSports has teamed up with John ‘Shark’ Hanlon as his official stable partner and will donate €100k to charity if Hewick wins the Cheltenham...
NJ Devils & RWJBarnabas Health initiate jersey patch deal
New Jersey Devils has expanded its long-term partnership with RWJBarnabas Health, becoming the NHL team’s first-ever home jersey patch partner.
The agreement strengthens a nearly...
Emirates serves up ace partnership with Wimbledon
Emirates has become the official airline partner of The Championships, Wimbledon in a multi-year deal with the oldest of the four tennis Grand Slams.
As...
MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment.
MaxBet has become...
MLS signs up Sportec Solutions as VAR tech provider
Sportec Solutions has secured a contract as the video assistant referee (VAR) provider for US Major League Soccer (MLS) from the start of the...
Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
The esports report – H3CZ and Scump sue Activision Blizzard for...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition highlights the latest developments...
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...