Amer Sports announces IPO of 100 million public shares
Wilson tennis racket maker Amer Sports is targeting a $8.7bn valuation in its US IPO, offering over 100 million shares.
The Finland-based sporting equipment brand...
Trade unionism enters the ring – Boxing’s Smith bros confident of...
Trade unionism is lacing up its gloves with the Global Fighters Union (GFU), and the new organisation’s founders believe it will be a game...
Spanish Footballers Association signs integrity partnership with DGOJ
The Association of Spanish Footballers (AFE) and the Directorate-General for the Regulation of Gambling (DGOJ) have signed an agreement to fight against match-fixing.
The AFE...
World Athletics and Sony sponsorship introduces Hawk-Eye to track and field
World Athletics and Japanese technology company Sony have announced a three-year agreement that expires in 2026.
As part of the sponsorship, Sony will support all...
Lionel Messi stars in new film to promote partnership with Bitget
Lionel Messi has starred in a new film about his determination and perseverance to celebrate the second-year of his partnership with Bitget.
Messi and the...
RLC announces 167 live games to be shown on SuperLeague+
Rugby League Commercial (RLC), IMG & Endeavor Streaming have launched a new global streaming service, SuperLeague+.
The streaming platform marks the next phase of IMG’s...
Argentine football takes a fintech focus with Naranja X partnership
The Argentine Football Association (AFA) has strengthened its links to the fintech sector via a partnership with Naranja X, a Spanish-language market focused firm.
Naranja...
Sky Sports retains rights for The Open until 2028
Golf’s oldest tournament will remain on Sky Sports for the next four years as the R&A has renewed its broadcast rights deal to showcase...
FC Barcelona joins forces with PPDS to raise funds for vulnerable...
Philips Professional Displays (PPDS) has agreed two exciting and potentially life-changing new partnerships with footballing giants, FC Barcelona.
TPV – the world’s leading supplier of...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...