Formula 1 and YouTube team up to livestream Eifel Grand Prix

Formula 1 has announced that for the first time ever it will broadcast a Grand Prix for free on YouTube including everything from practice...

NHL announces KitKat collaboration in Canada

The NHL has announced a multi-year partnership with Nestlé Canada, which sees KitKat become the official chocolate of the competition for the country. As a result of...

NBA names Olybet as official betting partner

The NBA has added to its growing commercial portfolio following its latest deal with the Olympic Entertainment Group AS (OEG) which sees Olybet become...

Ligue 1’s Dijon boosts engagement with Twitch agreement

Twitch has struck an agreement with Dijon FCO which will see the Ligue 1 side livestream it’s two friendlies against fellow domestic competitors FC...

PIF cites ‘prolonged process’ for Newcastle takeover collapse

Newcastle United’s £300m takeover by Amanda Staveley, the Reuben brothers and the Public Investment Fund of Saudi Arabia (PIF) has officially been called off,...

Matchroom looks to maximise engagement with innovative Fight Camp gamble

Many sporting leagues and organisations have began to re-emerge following lockdown, however, few comebacks will be as innovative as Matchroom Boxing’s unique venture this...

Osasuna replaces Hummel with Adidas as official kit supplier

La Liga side CA Osasuna has announced a four year deal with Adidas which will see the German brand become its new kit provider. The...

MLB adds INTRALOT to its operator portfolio 

Major League Baseball (MLB) has signed a multi-year agreement with lottery operator INTRALOT which will see the firm become an Authorised Gaming Operator of...

SBC finalises autumn calendar with Europe, US, CIS & Africa virtual...

SBC has finalised its autumn 2020 conference & exhibition calendar, with two new regional showpieces focusing on Africa and the CIS added to its...

COVID-19 implications cost top clubs €751m in brand value

The cost of COVID-19 has severely affected the brand value of multiple football clubs with the top 50 teams losing a total of €751m...