The Lions Women’s Tour receives £3m Union grant boost
The British & Irish Lions Women’s Team founding partner, Royal London has announced a £3m ‘Levelling the Playing Field’ Pathways Funding grant.Royal London has...
‘The sport of the internet’ – Rivalry’s Britt Doll on Canada’s...
Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence on popular culture at large. This influence extends...
EFL enlists IMG for enhance Sky Sports streaming coverage from 2024/25...
The EFL has named IMG as production partner through to the end of the 2027/28 season. The duo have mapped out plans for an...
EWCF unveils record-breaking $60m prize pool for Esports World Cup
Esports World Cup Foundation (EWCF) has announced a total prize pool of more than $60m for the inaugural Esports World Cup (EWC) this summer...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.
Under the agreement, fans will...
FPSM appoints C-level team to guide tech-based sports media vision
FairPlay Sports Media (FPSM) has decided on the executive leadership team that will guide the company under its new corporate identity unveiled earlier this...
UKA unveils private venture to alleviate financial woes
UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME) have announced the creation of a new joint venture, Athletic Ventures.Athletic...
ZoneIn: From bridging gaps to partnering with champions
On the surface, success in sports comes from hard work, talent, dedication and consistent practice. However, as the industry continues to grow and more...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
Sportradar extends long-running media deal with CBA League
Sportradar’s partnership with the Chinese Men’s Professional Basketball League (CBA League) has been extended for its 29th consecutive season.
The Swiss sportstech company will continue...