Paolo Guerrero to strengthen Betsson’s LatAm expansion
Peru’s all-time record goalscorer Paolo Guerrero has become the exclusive global casino ambassador for betting operator Betsson.
The global partnership aims to further strengthen Betsson’s...
Argentine football takes a fintech focus with Naranja X partnership
The Argentine Football Association (AFA) has strengthened its links to the fintech sector via a partnership with Naranja X, a Spanish-language market focused firm.
Naranja...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
“You have to be earning” – how to make your business...
Whether it is to acquire or be acquired, companies ranging from start-ups to well established businesses will understand the importance of the term acquisition...
Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo
Women’s football, business development and the ‘biggest front of shirt deal in Chilean football’ were front and centre of the agenda in the latest...
Brazilian football team Juventude signs Stake as kit sponsor
Cryptocurrency gambling site Stake joins the Brazilian trend as they become footballing team, Juventude’s kit sponsor.
Stake’s sponsorship of Juventude follows the launch of the...
Betsson builds up Colombia profile with Atletico Nacional deal
Sweden-based bookmaker Betsson has secured another boost to its Latin American visibility via a partnership with Colombian football club Atletico Nacional.
The three-year agreement will...
Brazil sports betting set for 2024 after President Lula signs off
The launch of what could be one of the world’s biggest national betting markets took its last leap this week as President of Brazil,...
Sports betting can be crucial to the UFC’s LatAm growth
In this editorial for the SBC Leaders magazine, Insider Sport explains how the UFC hopes to become the premier combat sports attraction in Latin...
Brazil sports stakeholders await executive signature of Betting Bill
A nationwide Brazilian sports betting market is closer than ever before, with the final legislation approved by the Chamber of Deputies yesterday and now...