Ivan Beslic, Sofascore: satisfying fans’ hunger for insights and stats

It is no longer enough for sports fans to simply be informed of the results of a match, Sofascore’s Ivan Beslic, asserts, offering his...

Gambling’s future role in English football explored in latest SBC Leaders...

Issue 26 of the SBC Leaders Magazine is here and takes a deep dive into the seemingly never-ending debate of football gambling sponsorships.  In a...

SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote

Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...

Embracing obstacle can unlock endless sponsorship possibilities for Modern Pentathlon 

As Modern Pentathlon looks to evolve and engage new audiences, we spoke to The Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann....

The World Cup hat trick – marketing, engagement and product power

Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...

Bojoko’s Jussi Viljanen: Key ingredients for affiliate success during the World...

Every time a major sporting event comes around, the world of betting advertising heats up. The FIFA World Cup. The Super Bowl. The Champions...

ETTU places integrity as its ‘top priority’ with Sportradar

The European Table Tennis Union (ETTU) and Sportradar Integrity Services has formed a partnership to oversee match safeguarding across the body’s events. The deal sees...

Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution

The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...

Stats Perform: Helping sports content creators to ‘up their game’ with...

Changing consumer demands have placed a heavier burden on sports stakeholders to engage fans with a data-driven strategy - something Stats Perform aims to...

Nick Bentley, Stats Perform: A data deep dive into the Women’s...

The professionalism and viewership of women’s sports are increasing in tandem, and according to Stats Perform this is perfectly exemplified in the latest Women’s...