LiveWire Sport’s Pranav Soneji: Diversifying the sports industry to represent fans

We spoke to Pranav Soneji, Director and Co-Founder of LiveWire Sport, who discussed what steps the sports industry can take to better represent the...

Finder.com CEO Jon Ostler on combating the ‘urgent’ problem of piracy

A recent study by Finder.com underlined the extent of how much piracy is a problem within English Premier League broadcasting. Analysing the evolution of sports streaming...

SofaScore: Strengthening fan engagement with expansive data

Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...

Sergey Portnov, Parimatch: The role of Conor McGregor and Mike Tyson...

Using brand ambassadors, particularly ones that have both gained significant media attention and have a large social media following, is key for gambling operators...

LiveWire Sport: Social growth after a spectacular sporting summer

A host of business wins and contract renewals led to the expansion and creation of a variety of new roles at digital agency LiveWire...

BetVictor on the importance of backing non-league football

Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...

Campaign in focus – The Goat Agency: The legacy of the...

The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...

WATCH – The Goat Agency: Unearthing the power of social...

Introducing a monthly series with The Goat Agency, which will profile a host of sporting campaigns that the firm has undertaken, InsiderSport sat down...

The thriving marketability of Manny Pacquaio

At 40 years old, Manny Pacquaio became the oldest ever fighter to capture the welterweight title when he defeated Keith Thurman last month. The...

RMG: expanding UK racing to all corners of the globe

After the Qatar Goodwood Festival received a successful global treatment last week, media rights organisation, Racecourse Media Group (RMG), are hoping that the increased...