SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...
Embracing obstacle can unlock endless sponsorship possibilities for Modern Pentathlon
As Modern Pentathlon looks to evolve and engage new audiences, we spoke to The Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann....
The World Cup hat trick – marketing, engagement and product power
Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...
Bojoko’s Jussi Viljanen: Key ingredients for affiliate success during the World...
Every time a major sporting event comes around, the world of betting advertising heats up. The FIFA World Cup. The Super Bowl. The Champions...
ETTU places integrity as its ‘top priority’ with Sportradar
The European Table Tennis Union (ETTU) and Sportradar Integrity Services has formed a partnership to oversee match safeguarding across the body’s events.
The deal sees...
Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution
The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...
Stats Perform: Helping sports content creators to ‘up their game’ with...
Changing consumer demands have placed a heavier burden on sports stakeholders to engage fans with a data-driven strategy - something Stats Perform aims to...
Nick Bentley, Stats Perform: A data deep dive into the Women’s...
The professionalism and viewership of women’s sports are increasing in tandem, and according to Stats Perform this is perfectly exemplified in the latest Women’s...
Matt Furniss, Stats Perform: Taking FA Cup data ‘with a pinch...
The FA Cup represents a significant challenge for clubs of all sizes, but for data providers operating behind the scenes a different set of...
Nicholas Horbaczewski: DRL crypto deal takes competition to ‘whole new dimension’
As the sports industry is beginning to grow engagement through cryptocurrency and NFTs, drone racing is also attracting attention as an emerging sector through...