IMG ARENA: Accelerating the evolution of golf with enhanced data

Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport. IMG ARENA's...

Sportego: Utilising data to maximise a football club’s engagement

As clubs seek to elevate engagement and improve the matchday experience for fans, the importance of utilising data becomes increasingly important. Following a new...

Andrii Suslenko, Parimatch: Why the UFC and McGregor makes for a...

At the end of last year, online betting operator Parimatch landed a key partnership with the Ultimate Fighting Championships (UFC), after becoming the “Official...

SPFL to be shown in 119 territories as part of new...

Scottish football has strengthened its plans for expansion, with the unveiling of a host of new overseas broadcast agreements. The announcement means that fans in the USA, Canada,...

PGA TOUR – Stakeholder transparency key in US sports wagering

The sports betting floodgates have been swinging open wildly for a number of months now, after the US Supreme Court removed PASPA, and Delaware...

Matthew Imi: Sky Sports Racing – adapting to industry challenges as...

On 1 January of this year, Sky UK launched  its new channel Sky Sports Racing, which has been led by At the Races CEO...

The UEFA Nations League: An unlikely innovation for international football

Anticipation consistently accompanies the recommencing of club football after an international football, however due to UEFA's much scrutinised Nations League tournament, this set of internationals...

Maximising the Ryder Cup

As a betting product, golf has grown exponentially in recent times and with the Ryder Cup nearing, there is no better time for betting...

SofaScore: The increased desire for data and statistics

As the way that sports betting is consumed by punters continues to change, Zlatko Hrkac, co-founder at SofaScore, believes that the modern fan now requires...

How football’s transformation could hamper betting

This season, the entry of Amazon and Eleven Sports has drastically altered the UK’s football broadcasting landscape, something that could have a significant impact on the betting interests...