Greyhound racing must enhance its overall entertainment value, says GBGB’s Mark...

To address the shortfall in attendances across UK greyhound tracks, the sport needs to enhance its overall entertainment value and engage a wider audience...

ATR’s Matthew Imi on how Sky Sports has evolved racing...

As Sky Sports Racing nears the completion of its first full year we spoke to Matthew Imi, Chief Executive of At The Races, about how...

FITE – The latest evolution in sports broadcasting

Sports broadcasting is a continually evolving sector as rights holders look to maximise engagement and increase viewership, amongst fans that are constantly eyeing innovative...

Checkd Media’s Will Tyrrell on the evolving role of podcasts...

Many have suggested the sports audience is becoming increasingly accustomed to short-form content, however podcasts continue to break trends and retain engagement for extended...

Ganguly denies conflict of interest over fantasy sports tweet

Sourav Ganguly stated there was no “conflict of interest” in a tweet he made about fantasy cricket brand My11Circle during his country’s T20 international...

LiveWire Sport’s Pranav Soneji: Diversifying the sports industry to represent fans

We spoke to Pranav Soneji, Director and Co-Founder of LiveWire Sport, who discussed what steps the sports industry can take to better represent the...

Finder.com CEO Jon Ostler on combating the ‘urgent’ problem of piracy

A recent study by Finder.com underlined the extent of how much piracy is a problem within English Premier League broadcasting. Analysing the evolution of sports streaming...

SofaScore: Strengthening fan engagement with expansive data

Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...

Sergey Portnov, Parimatch: The role of Conor McGregor and Mike Tyson...

Using brand ambassadors, particularly ones that have both gained significant media attention and have a large social media following, is key for gambling operators...

LiveWire Sport: Social growth after a spectacular sporting summer

A host of business wins and contract renewals led to the expansion and creation of a variety of new roles at digital agency LiveWire...