TalkSport’s Faye Carruthers on the World Cup’s role in the growth...

When hosts France take on South Korea at Le Parc des Princes this evening, it kicks off one of the most anticipated Women’s football...

Hall of Famer Morten Andersen: NFL’s global expansion key to boosting...

NFL has, in recent years, transcended the boundaries of just being a sport played across the US - with games now being broadcast across...

Mark Milne – Accelerating the evolution of tennis with the Thirty30...

Mark Milne the founder of Thirty30 emphasised in an interview with InsiderSport that all sports are forced to evolve and Thirty30 tennis, is the...

LV BET’s Lukasz Kieza: Capturing the loyalty and engagement of the...

Prior to Salford City’s Playoff final victory over AFC Fylde, online sportsbook and casino LV BET was announced as the new prime sponsor of...

Fantastec: bridging the gap between football clubs and blockchain

Having recently signed deals with Real Madrid, Borussia Dortmund and Arsenal, the Fantastec app not only provides clubs with an opportunity to increase fan...

JBD Sports: Celebrities and sponsorship remain key in sports promotion

JBD Sports has been promoting and organising televised sporting events for over 20 years now. The firm has overseen events hosted at such treasured...

Russell Yershon, Connecting Brands: The importance of loyalty

In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...

STS, CEO – Mateusz Juroszek: Expanding sponsorship activities with KSW

Polish sports betting operator STS recently strengthened its partnership with Poland’s leading MMA organisation, KSW. InsiderSport spoke to the operator’s CEO, Mateusz Juroszek about...

WATCH: Using March Madness to capture the imagination of the US

In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture". Speaking at last...

SkillCorner – Morgan Jacquin – Using AI technology to engage with...

The desires of sports fans are consistently changing, and so it has become more important than ever for technology to evolve in order to...