Manchester United elevates fan engagement with Snapchat
Manchester United has launched its first official profile on Snapchat, with ‘a mission to further inspire and entertain millions of fans around the world...
AC Milan extends BMW partnership to focus on sustainability
AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group.
The initial deal was brokered back in 2021, with BMW...
Insight.X: activations central to positive sponsorship feedback
The latest sponsorship report by Insight.X highlighted the commercial growth of Newcastle United in the past season, with them topping the most talked about...
ASA pulls Ladbrokes ads featuring Premier League managers
Betting ads run by Ladbrokes featuring Premier League managers such as Eddie Howe and David Moyes have been taken down on the authorisation of...
Pepsi to provide unique gaming experience with EA Sports FC
The popular and successful EA Sports football video game, now being branded as ‘EA Sports FC’, has launched a new multi-year partnership with PepsiCo.
Pepsi...
W-Sport signs Astro in Malaysia to showcase women’s sports
Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country.
Viewers will...
IMG to produce BBC Women’s World Cup coverage
IMG will produce the BBC’s comprehensive coverage of the FIFA Women’s World Cup 2023 hosted in Australia and New Zealand.
The BBC has high expectations...
UEFA multi-club rules tighten down as owners reduce stakes
UEFA’s Club Financial Control Body (CFCB) has strengthened rules and regulations enforcing a litany of multi-club owners to reduce their stakes in order to...
FIFPRO set to launch centralised football data management platform
FIFPRO has announced that plans are in motion for the creation of a new global player data management platform to enhance the sports application...
MLC and Viacom18 enter deal for India streaming rights
Major League Cricket (MLC) will be aired in India for the first time thanks to a new deal with local media provider Viacom18.
The competition...