Team GB and Adidas cement long-term partnership ahead of Paris Olympics
The UK’s Team GB Olympic team has extended its long-term partnership with Adidas which will see it become one of the longest-running athletics partnerships. The...
Newcastle United to stream pre-season games on Endeavour Streaming
Newcastle United will host all of its pre-season games this summer on the direct-to-consumer streaming platform Endeavour Streaming. Fans of the Premier League club will...
IOC votes to hold 2030 Winter Games in French Alps ahead...
France will host even more Olympic action this decade with the country chosen to stage the 2030 Olympic and Paralympic Winter Games.Ahead of the...
NBA confirms $76bn broadcast deal as WBD considers suing
After several months, the NBA has finally confirmed an 11-year media rights deal with ESPN/ABC, NBC and Amazon, ending its long-term relationship with TNT...
Saudi football looks to enhance production with IMG deal
The Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) have named IMG a production partner for the country's domestic cups.Under the agreement,...
Football and horse racing unveil betting sponsorship codes
Coming hot off the heels of a series of betting deals, English football has agreed terms on a code of conduct governing such partnerships,...
Infront secures several key broadcast deals for Diamond League
Marketing service provider Infront has secured several major long-term broadcast agreements for the Wanda Diamond League, starting in 2025.The agreements contain free-to-air deals, which...
MLS experiencing record attendance & sponsorship income this season
Whilst the Major League Soccer (MLS) season heads for its mid-year break for its All-Star Game, the league has been experiencing new growth in...
AFC Bournemouth unveils bj88 as shirt sponsor in record deal
AFC Bournemouth has announced Asian gambling company bj88 as its front-of-shirt partner for the next two seasons.In a record-breaking deal, bj88 is set to...
FIFA comes under fire: EC decries crowded match calendar
The backrooms and corridors of football are heating up as European Leagues (EL) and FIFPRO Europe plan to file a complaint with the European...