Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters
The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...
BBL joins IMG Arena’s portfolio of basketball data deals
The British Basketball League (BBL) has secured a partnership with IMG Arena, which gains exclusive worldwide betting data and streaming rights to the competition.
The...
ICC better serves the cricket fan experience with Fanatics
The International Cricket Council (ICC) has formed a deal with Fanatics to utilise the digital sports platform’s global footprint and technology to ‘better serve...
FIBA EuroBasket 2022 confirms Poland as fourth host
The co-hosts of the FIBA EuroBasket 2022 passed the torch to the organisers of the 2025 edition of the competition.
It has been revealed that...
UEFA and Fanatics ‘significantly expand’ merchandise selection
UEFA and online retail manufacturer Fanatics have announced a long-term e-commerce, event retail and licensing partnership - an extension of their current agreement.
The American...
DFL and FSDL aid the ‘holistic growth of Indian football’
The Deutsche Fußball Liga (DFL) has signed a Memorandum of Understanding (MoU) with Football Sports Development Limited (FSDL) - the commercial partner of Indian...
Ronaldinho returns to football in GAMING1 Circus Cup appearance
Ronaldinho, the 2005 FIFA World Player of the Year, is set to return to the football field and play in GAMING1’s upcoming Circus Cup...
PGA Tour signs NFT platform partnership with Autograph
The PGA Tour and Autograph have announced a long-term deal to create a NFT platform for golf fandom.
The web3 brand, co-founded by Tom Brady,...
Pau FC promoted in Asian markets with Mansion Sports partnership
Pau FC has announced Mansion Sports as a premium partner of the Ligue 2 club from this month onwards.
The deal will give the operator’s...
Suns and PayPal sponsorship ends following Robert Sarver suspension
PayPal has stated that it will not renew its jersey patch partnership of the Phoenix Suns should majority owner Robert Sarver continue in his...