DAZN signs exclusive National League rights in domestic English football debut
DAZN has hugely expanded its global portfolio of football broadcasting rights with the addition of the National League System, the fifth and sixth tiers...
Real Madrid names Orange as new telecommunications partner
Real Madrid has entered into a strategic partnership with mobile network Orange for the latter to become the club’s official telecommunications partner. The agreement will...
FIFA receives bids for uncontested 2030 and 2034 World Cups
The relevant FIFA Member Associations have submitted their bid books for hosting the 2030 and 2034 FIFA World Cup tournaments.Following on from the bidding...
Unibet announced as primary sponsor for snooker’s British Open
The World Snooker Tour (WST) has named Unibet as its new primary and leading sponsorship partner for the upcoming British Open. The ‘Unibet British Open’...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...
Udinese ‘keeps up with the times’ with meme coin sponsorship
Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...
British & Irish Lions gear up for 2025 Australia tour with...
The British and Irish Lions multinational rugby union team has partnered with Qatar Airways for its forthcoming tour of Australia.The touring team, made of...
Bayern Munich gains deeper Asian presence with Tiger Palm partnership
In a bid to increase its visibility and growth across Asia, FC Bayern Munich has partnered with Singaporean athlete pain relief supplement brand Tiger...
Hull City reveals Sportsbet.io as Turkish betting partner
Hull City FC has announced Sportsbet.io as its back-of-shorts sponsor and its official Turkish betting partner. The Championship club has agreed a two-year deal with...
Monster Energy to fuel Southampton FC next season
Southampton FC have announced a new partnership with Monster Energy for the upcoming 2024/25 Premier League season. Monster will collaborate with the Saints on new...