Man City signs Sportium as third betting partner of 2022
Manchester City has signed an agreement with Sportium, naming the company its official betting partner for the Latin America region.
Terms of the agreement include...
00Nation esports group enlists Parimatch to support LatAm vision
Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal.
The partners...
Harry Skelton supports BetBudget in ambassador deal
KYC company Department of Trust (DoTrust) has partnered with champion jockey Harry Skelton, specifically centred around its BetBudget app.
Skelton, a National Hunt racing jockey...
Crypto-sporting engagement continues as OKX links with Winter Olympian
Scotty James, an Australian Olympics-level snowboarder, has become the latest athlete to partner with a crypto firm, signing a deal with OKX.
The sportsman -...
Plus500 nets US brand awareness via Chicago Bulls partnership
The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
AiSCOUT becomes ‘an integral part’ of Chelsea’s recruitment process
Chelsea FC has signed fully automated talent analysis and development platform, AiSCOUT, as the team’s official academy research partner.
The platform is set to become...
Jets continue to utilise rights to expand in the UK with...
The New York Jets have agreed a partnership with talkSPORT which will broadcast six 2022 Jets regular season games.
The deal sees talkSPORT become the...
Coca-Cola’s football deals raise British Medical Association concerns
Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.
The collaboration will see the brands’ products available to visitors at the Premier League...
Adidas secures eight-year extension to Arsenal contract
Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.
The agreement between the...