PGMOL to gain deeper match data insights via Kitman Labs partnership
The Professional Game Match Officials Limited (PGMOL) has partnered with sports data firm Kitman Labs to gain deeper insights on match analytics.Kitman Labs will...
WSL games to be streamed on YouTube for 2024/25 season
YouTube has become the new streaming platform for Women’s Super League (WSL) games ahead of the 2024/25 season. All non-televised 66 WSL games will be...
Saudi Arabia’s boxing pedigree continues to grow with Top Rank addition
Riyadh Season’s drive into combat sports continued this week via a partnership with Top Rank, one of the world’s largest boxing promotions.Headed by Bob...
SBC Summit: Providing The Framework for Leadership Success
As the gambling and sports betting industry continues to evolve, with the emergence of innovative technologies, platforms and new burgeoning markets, the upcoming SBC...
Neymar and Jota champion esports at Esports World Cup
Footballers Neymar and Diogo Jota were among the crowds at the inaugural Esports World Cup in Riyadh last Sunday (21 July).The Liverpool and former...
UEFA declares successful integrity mission at Euro 2024
Despite extensive betting interest in the tournament, Euro 2024 concluded with no trace of suspicious wagering activity, according to UEFA.The continental governing body explained...
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
The Los Angeles Dodgers has agreed to a new partnership agreement with AFEELA, the automotive brand created by Sony Honda Mobility. The partnership will see...
Amazon’s $1.8bn NBA rights bid matches by Warners Bros Discovery
After seemingly losing broadcast rights for the NBA for the first time in up to 40 years, Warner Bros Discovery (WBD) has confirmed a...
DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
Aston Villa eyes up increased retail reach with JD agreement
Aston Villa has announced sportswear retailer JD as the club’s official retail partner ahead of the 2024/25 season.Under the multi-year partnership, JD will stock...