AFA extends Socios agreement to create ‘new avenues of interaction’
The Argentine Football Association (AFA) has enhanced its agreement with Socios.com as the latter becomes the exclusive provider of the official Fan Token, $ARG.
Until...
Newbury Racecourse names Coral title sponsor of its £250,000 Gold Cup
Newbury Racecourse has finalised a commercial deal with Entain Group that sees Coral become title sponsor of the two-day Coral Gold Cup Meeting at...
BT Sport and Warner Bros. Discovery complete UK and Ireland venture
The UK and Irish sports broadcasting industry is set for a shakeup after the joint venture between BT Sport and Warner Bros. Discovery for...
FC Barcelona and Scotiabank to achieve equality in sport and in...
FC Barcelona has renewed its partnership with Canadian financial institution, Scotiabank, until June 2026.
The firm will continue to be the LaLiga club's regional partner...
AC Milan undergoes €1.2 bn RedBird Capital takeover
The owners of the New York Yankees have partnered with RedBird Capital to complete the €1.2bn takeover of AC Milan.
The US investment firm will continue...
beIN Sports brings Bundesliga to MENA for another three years
beIN Sports has extended its rights to broadcast the Bundesliga in all 24 countries across the Middle East and North Africa (MENA) for a...
Orioles partners Fanatics for a more ‘diverse inventory’ of top brands
The Baltimore Orioles have announced a partnership that sees digital sports platform Fanatics become the team’s official end-to-end omnichannel retail partner starting next year.
Fanatics,...
Sports clubs’ bookmaker partnerships investigated by Brazil’s Ministry of Justice
The Ministry of Justice in Brazil is looking into the commercial partnerships that sports clubs and media owners hold with online sportsbook firms.
The investigation...
talkSPORT broadcasts 49ers games to fans in the UK
talkSPORT has revealed that it will broadcast 11 or more regular season San Francisco 49ers games in the UK, as well as additional 49ers...
Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.
The pair will look to...