Genius Sports appoints Advisor at ‘key time’ for sports data growth

Sir Hugh Robertson, Former UK Minister for Sport and the London Olympics, has been hired as an Advisor for sports data and technology company,...

Soccer Aid upgrades WOW Hydrate to official partner

Soccer Aid for UNICEF has announced that WOW Hydrate will be an official partner for the upcoming 2022 match.  Taking place on 12 June at...

Castore continues venture into top-flight football with Aston Villa

Aston Villa FC has signed a multi-year partnership with sportswear brand Castore which will supply the team kits for the start of the 2022/23...

Ruairí Bell ‘heavy in crypto branding’ with BVNK sponsorship

Rally driver Ruairí Bell is being sponsored by crypto-powered business banking and payments platform, BVNK, for the upcoming 2022 British Rally Championship.  BVNK's logo will...

Man City and Xylem continue water-based initiatives for communities

Manchester City FC has announced the renewal of its multi-year global partnership with water technology company, Xylem. In collaboration, the reigning Premier League champions will...

Borussia Mönchengladbach forms early extension to ‘historic’ Puma deal

Borussia Mönchengladbach and kit supplier Puma have made an early, long-term extension to their partnership.  The Herzogenaurach-based sports kit company has supplied the Foals since...

World Cup Play-Off Final free to all UK viewers via Sky...

Sky Sports has partnered with UK broadcasters to allow everyone in the country to watch Wales take on either Scotland or Ukraine in the...

Hamburg European Open returns with Betway sponsorship

The Hamburg European Open has revealed that Betway has increased its sponsorship as the official betting sponsor at this year’s Rothenbaum tournament. The competition is...

TV Asahi and Nippon TV stream FIBA Basketball World Cup 2023

The FIBA Basketball World Cup 2023 in Japan is set to be shown live on both TV Asahi and Nippon TV. The channels have each...

MLS partners Caterpillar to build ‘more modern football community’

Caterpillar has announced a multi-year sponsorship with Major League Soccer (MLS) as the construction machinery brand grows in both the US and Canada. With the...