ESPN to exclusively stream softball and lacrosse with Athletes Unlimited

Athletes Unlimited and ESPN have formed a multi-year media rights agreement for both pro softball and lacrosse.  The collaboration will see over 160 live games...

Dream Finders Homes moves to PGA Tour in marketing partnership

The PGA Tour has partnered Dream Finders Homes which names the latter as the official home builder of the PGA Tour and PGA Tour...

Tennis accounts for a third of suspicious bets in IBIA Q1...

The International Betting Integrity Association (IBIA) has reported 42 ‘suspicious betting’ cases during Q1 of 2022, with 14 of these being placed on tennis...

Chris Turner, SWA: Using real-time data to ‘understand the demands’ of...

The use of real time data in the sports industry presents opportunities to build upon knowledge and value as well as providing teams with...

BMW ‘elevates on site experience’ as Kentucky Derby sponsor

The Kentucky Derby has announced BMW of North America as the first ever official luxury automotive partner of the annual horse race held in...

Sky Sports to show W Series in expansion of women’s motor...

Sky Sports has formed a multi-year broadcast partnership with the international single-seater motor racing championship for women, W Series. The streams will cover 10 races...

Viaplay to show over 1,400 matches becoming NHL home in the...

Viaplay is set to become the streaming home of the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK.  The collaboration...

Circa Las Vegas establishes first jersey partnership with Golden Knights

The Vegas Golden Knights have formed a multi-year jersey entitlement partnership with Circa Las Vegas for the National Hockey League (NHL) team’s jerseys worn...

FanDuel expands partnership with hometown MLB team Yankees

The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...

UK Government shows support for new football independent regulator

The UK government has approved the introduction of an independent regulator for English football, which would also include an ‘integrity test’ for individuals looking...