The National Women’s Soccer League (NWSL) has named its first-ever cryptocurrency brokerage partner as US-based platform Voyager Digital.
The league looks to build upon its global marketing reach throughout the collaboration, as well as provide players with direct financial support, crypto education and rewards.
“I’m thrilled to welcome Voyager to the NWSL’s growing list of partners, each of whom offers our clubs and players crucial support as we continue to build a league where the world’s best players compete,” commented Marla Messing, NWSL interim CEO.
“Voyager’s investment in the league is especially innovative because we’ve collectively designed the partnership to include direct financial resources for every one of our players, as well as education on the revolutionary changes underway in digital assets.”
The US-based company looks to invest in the league through funding individual crypto accounts for each rostered player in the NWSL, stating that each player will be eligible to receive an ‘equal portion’ of the fund, deposited in an account accessible through its app.
Furthermore, Voyager also promises to teach the female professionals about crypto to help long-term financial growth opportunities for, potentially, after their careers.
Steve Ehrlich, CEO and Co-founder of the enterprise, added: “We are extremely proud to partner with the NWSL, specifically to help the league grow and provide its players with crypto education and direct financial support, paid in crypto.
“We believe strongly in the future of these players and this league, and we can’t wait to get started.”
Additionally, Voyager Digital will also initiate an NWSL Voyager Player Ambassador roster including one player from each team in the league involving educational appearances, creating content, and working with their teammates to manage Voyager accounts.
Earlier this year, NWSL enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the sport.
Mastercard began rolling out ‘priceless’ experiences both virtually and in-person, including the VIP Game Day Experience which was live on Priceless.com.