RLC announces 167 live games to be shown on SuperLeague+
Rugby League Commercial (RLC), IMG & Endeavor Streaming have launched a new global streaming service, SuperLeague+. The streaming platform marks the next phase of IMG’s...
Argentine football takes a fintech focus with Naranja X partnership
The Argentine Football Association (AFA) has strengthened its links to the fintech sector via a partnership with Naranja X, a Spanish-language market focused firm.Naranja...
Netflix becomes new home of WWE RAW in 10-year $5bn deal
WWE RAW is heading to Netflix next year in a reported $5bn broadcast agreement across the next 10 years. The WWE - part of TKO...
Sky Sports retains rights for The Open until 2028
Golf’s oldest tournament will remain on Sky Sports for the next four years as the R&A has renewed its broadcast rights deal to showcase...
FC Barcelona joins forces with PPDS to raise funds for vulnerable...
Philips Professional Displays (PPDS) has agreed two exciting and potentially life-changing new partnerships with footballing giants, FC Barcelona.TPV – the world’s leading supplier of...
European Super League official reveals 20 clubs have agreed to join
Anas Laghrari, Co-Founder of A22 Management, has revealed that up to 20 football clubs across the continent have confirmed interest in joining the European...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
DAZN adds third division to extended Japan J League media partnership
DAZN is further consolidating its position in Japanese sports media via an extension of its agreement with the J League covering lower division football.The...
TATA Group renews IPL sponsorship with record-breaking deal
The Indian Premier League (IPL) has announced TATA Group as its title sponsor in a new five-year agreement following a record-breaking deal. TATA Group has...
Skoda inks new partnership with Chelsea Women’s team
Chelsea Women have announced a new partnership with Skoda UK as the team's official car partner. The team was accompanied to Stamford Bridge by Skoda’s...