Southampton FC returns to ‘historic’ roots with Draper Tools sponsorship deal
Southampton FC has signed a new sponsorship deal with Draper Tools to continue what has been 40 years of collaboration between the two. As part...
RC Strasbourg acquired by Chelsea owner in £65M deal
Chelsea FC owner Todd Boehly and his Clearlake Capital consortium have acquired a majority stake in Ligue 1 club RC Strasbourg.The reported figure revealed...
IBM confirms AI-powered commentary for Wimbledon highlights
In what is being coined as “a first for tennis”, Wimbledon has teamed up with IBM and The All England Lawn Tennis Club to...
Aston Villa agrees multi-year deal with gambling firm BK8
Aston Villa has announced a multi-year partnership with BK8 which will see the online betting operator front the Premier League club’s shirts as its...
NFL calls for increased focus on six key gambling rules for...
The National Football League (NFL) held a meeting where figureheads discussed what would be the procedure going forward in terms of the league’s gambling...
UEFA and Pepsi agree to extend partnership until 2027
Pepsi’s long-term partnership with UEFA has been extended until 2027 as part of a new agreement, seeing the global beverage brand continue its coverage...
The esports report – Man City deepens esports link; Mastercard backs...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
2023 US Open becomes “most streamed” golf event in NBC Sports...
NBC Sports has reported that its coverage of the US Open at the Los Angeles Country Club peaked at its highest viewership since 2019. The...
LIV Golf’s Majesticks GC partners with OKX
Majesticks GC, one of 12 teams competing in the LIV Golf League, is partnering with cryptocurrency exchange OKX, becoming its official global sponsor. The sponsorship...
Inter Miami selects Everi for a ‘refreshed user experience’
Mobile tech and e-commerce platform Everi has been announced as a part of Inter Miami’s mobile strategy aimed to enhance the soccer club’s fan...