Manchester United gets new partner in Maui Jim

Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim. The partnership means Maui Jim will supply the Manchester United...

The evolution of Premier League hospitality

Going to a football match can be quite the experience these days. If you have been lucky enough to attend a Premier League fixture...

Mobile growth continues for Manchester United

Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December...

Ascend FS and SBC announce partnership ahead of Betting on Sports...

Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner...

BBC unites with Sportradar for badminton broadcasting deal

As part of a new partnership, the BBC will show the semi-final and final of Badminton’s European Mixed Team Championships after agreeing a deal...

UEFA enriches Champions League content for the Chinese market

UEFA is seeking to enrich Champions League content for the Chinese market with the launch of a new service on WeChat – the Chinese...

SportPesa unveiled as Racing Point sponsor ahead of new F1 season

SportPesa has been unveiled as the new title partner for Racing Point, with the team now known as SportPesa Racing Point F1 Team. The official...

ESSA reports increase in suspicious tennis betting activity

International betting integrity body ESSA (Sports Betting Integrity) revealed that tennis and football continue to be the most prominent sports in terms of suspicious...

ESL extends its sponsorship deals with both Betway and Facebook

ESLGaming, an event organiser and production company, has extended its partnership with Betway which will see the online bookmaker continue as the exclusive sponsor...

NBA 2K League announces new partnership with Champion ahead of the...

NBA 2K League has confirmed that it will be teaming up with fashion brand Champion, who will become the league’s official outfitter ahead of...