Inter Milan and LD Sports seal regional sponsorship deal

Serie A club Inter Milan has secured a regional sponsorship agreement with Chinese marketing, entertainment and sports content agency LD Sports.

As a result of the deal, LD Sports will benefit from brand exposure and marketing opportunities during Inter’s matchday broadcasts in Asia.

This exposure will be provided via digital overlay technology, which will see the firm’s branding displayed on perimeter LED advertising.

Aim Sports is the current provider of Inter’s digital overlay advertising technology, having secured the contract prior to the 2020/21 season. The firm supplies the team with a high-resolution, two-tier perimeter LED system, specifically manufactured for 4K broadcasting.

LD Sports’ Director of Business Development, Kevin Tan, commented: “It is an exciting and new development for LD Sports, which will help us make a significant impact with our kick-start activities at the beginning of 2021 and also provide us with a platform from which to grow and engage our fanbase across the world, especially the China market.”

The firm had previously entered the English football sponsorship market in a three year agreement with Premier League team Southampton FC. However, this deal collapsed after just one season in August 2020.

As of June 2020, Inter are listed as the 15th most valuable football club in the world by Forbes, having won three Champions League finals, seven Coppa Italia trophies and 18 Serie A league titles.

The recent announcement follows an agreement signed between and Inter’s cross-city rivals and San Siro stadium co-tenants AC Milan, which will see the seven-time Champions League winners utilise cryptocurrency for fan engagement purposes.

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