Everton join PSR loophole bandwagon with women’s team sale
A growing number of Premier League clubs are offloading their women’s teams to affiliated ownership groups in a bid to remain compliant with Profit...
Why Manchester City isn’t just selling football anymore
An insider look into Manchester City’s partnership with tech company VTEX. Over the years, Manchester City’s strategy has moved well beyond matchdays. The focus is...
Al Kholood sold as SPL targets $450m revenue
The Saudi Pro League has welcomed its first foreign-owned club, marking a shift in the competition’s ownership model. Late last week, US-based Harburg Group completed...
How ownership paralysis pushed Morecambe FC to the brink
With just weeks to meet a National League deadline, Morecambe FC’s financial and governance breakdown under Jason Whittingham continues to threaten its league status—and...
Can digital intimacy help commercialise women’s golf?
As the AIG Women’s Open prepares for a record-setting return to Wales, The R&A’s new Hero Messages initiative aims to deepen fan engagement and...
IWF President talks Enhanced Games and Olympic future
IWF President Mohammed Jalood shares his vision for weightlifting’s future amid Olympic challenges and new rivals.Weightlifting is approaching an inflexion point. With the 2028 and...
Women’s World Cup and La Liga show split in broadcast strategy
New broadcast deals see Women’s World Cup stay free-to-air in the UK, while La Liga secures new OTT streaming deal in South Asia.The 2027...
It’s time for a Lionesses Netflix documentary — and equal pay...
England’s women just won another European Championship. That’s two in a row now, in case anyone’s still keeping score. This time they did it the...
WSL 2025/26 season set for most transformation campaign yet
The Women’s Super League (WSL) is preparing for one of its most transformative seasons yet, with changes taking place on the pitch, in the...
Rookies power record WNBA brand growth amid league expansion
The 2024 WNBA Draft class has proven to be one of the most important in the growth of the league, as players such as...