Brett Robinson, Chair of World Rugby, has outlined the organisation’s vision for 2025 in an open letter, calling it “a landmark year”.
In his letter, Robinson outlined World Rugby’s ongoing commitment to growing the sport’s relevance and accessibility, emphasising that rugby should be both enjoyable and welcoming for all participants.
2025 stands to be a significant year in this regard, particularly with England set to host the Women’s Rugby World Cup later this year.
According to Robinson, the tournament is “poised to be a record-breaking celebration of our game across the host nation and beyond”. He believes that the event will not only achieve record attendance and engagement but also serve as a game-changer.
Robinson emphasised that the World Cup will “advance rugby on the global stage, attract new audiences and partners, and amplify the personality, athleticism, and inclusivity that women’s rugby represents”.
He further explained that by leading with the women’s game, rugby can inspire future generations, strengthen the sport’s foundations and showcase its unique qualities. This, he said, is central to the organisation’s “Impact Beyond 25 strategy”.
The letter also reflected on the achievements of 2024, the year Robinson took over as Chair in November. “We are at the start of an important period for rugby, one that presents both challenges and incredible opportunities,” Robinson wrote.
Looking to the near future, Robinson outlined key developments. He highlighted the introduction of aligned global calendars for men’s and women’s rugby in 2026, alongside the new Nations Cup.
This will be followed by Australia hosting the first back-to-back men’s and women’s Rugby World Cups in 2027 and 2029.
He explained that these innovations would “enhance the international game, support the domestic game, provide a more balanced structure, and create a clear pathway for revenue, audience and participation growth at all levels.”
Robinson also discussed the expansion of the Rugby World Cups in the US in 2031 and 2033, seeing this as a pivotal opportunity to establish rugby as a truly global sport.
“By establishing our sport in the US, and bringing it to new audiences, new commercial partners, and new participants, we will take steps to improve rugby’s long-term financial sustainability,” he stated.
This vision mirrors football’s long-standing goal to expand in the US, an ambition that has gained momentum in recent years. Efforts have recently been ramped up with the FIFA Club World Cup set to take place in the US later this year, followed by the World Cup in 2026.
Robinson concluded: “There is work to do, but with the incredible passion of players, fans, and administrators worldwide, I believe the future is brighter than ever. Let’s make 2025 a year to remember, as we lay the foundations for a stronger, more inclusive, and more impactful rugby community.
“Thank you for your continued support, dedication, and belief in our sport. Together, we can ensure that rugby remains a game for all – a game with heart, purpose, and boundless potential.”
