Liverpool reveals new Training Centre naming rights sponsor
Liverpool’s new training facility will be named the AXA Training Centre once completed, after the club agreed an extension on their current deal with...
MLB facing mounting “historic high” levels of debt
The Major League Baseball (MLB) has amassed $8.3 billion dollars of debt due to COVID-19, the League Commissioner Rob Manfred told Sportico.The 30 MLB...
Sportradar announces new product set to transform the fan experience
Sportradar has today launched a new product aimed at sports media companies that will revolutionise the landscape of the fan experience, according to a...
Premier League clubs set to meet today to discuss PPV arrangements
Premier League clubs are scheduled to meet today to make a decision on whether to stand by their pay-per-view (PPV) product for games played...
BHA and Sky Sports Racing unveil ‘Step on Track’ education programme
The British Horseracing Association (BHA) have launched its new ‘Step on Track’ education and careers programme, in conjunction with Sky Sports Racing.Targeting 16-to-19 years...
Championship club joins forces with gambling charity
Gambling harm reduction charity, Big Step, has signed a deal with Swansea City FC in what has been described as a “trailblazing new partnership”...
Crawford vs Brook to be broadcast live on Premier Sports 1
Terence ‘Bud’ Crawford’s upcoming welterweight title defence against former title holder Kell Brook will be aired live on Premier Sports 1 in the UK,...
Unibet signs on to become Philadelphia Eagles’ sportsbook partner
Unibet has expanded its sponsorship with the Philadelphia Eagles to become the official sportsbook partner of the National Football League (NFL) team.In November 2019,...
EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
The English Football League (EFL) has justified its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny.Following...
LeBron James’ company to tackle voter suppression in new Audible documentary
Lakers star LeBron James and Maverick Carter’s company, The SpringHill, have agreed a development deal with Amazon’s audio-streaming platform Audible.The ‘More Than A Vote:...