Everton names Parimatch as official betting partner
Everton Football Club has strengthened its network of partnerships after the Premier League side selected Parimatch to become its official betting partner.Under the terms...
NHL’s Penguins enhance game-day experience with Rivers Casino Pittsburgh and BetRivers
The NHL’s Pittsburgh Penguins have named Rivers Casino Pittsburgh and BetRivers.com as the franchise's new ‘Official Casino’ and ‘Official Sportsbook’ respectively as part of...
IQONIQ adds La Liga to its growing portfolio of partners
La Liga has boosted its fan engagement opportunities by striking a three-year licence agreement with debuting platform IQONIQ.As a result of the deal, fans...
BHA: Delaying fans’ return ‘threatens the survival’ of the industry
The racing industry could face further financial hardship after new measures introduced by the government will delay the return of crowds to UK racecourses...
IMC agrees majority stake purchase of DAZN’s Goal.com
Integrated Media Company (IMC) has signed a definitive agreement with DAZN Group to acquire a majority stake in the sports media company’s Goal.com entity,...
BoyleSports extends partnership with PDC’s Grand Slam of Darts
Growing its presence within UK sports, BoyleSports has announced it will continue as title sponsor of the PDC’s ‘Grand Slam of Darts’ tournament.It comes...
VBET strikes OneFootball partnership
VBET has signed a new partnership with football content platform OneFootball, with the deal resulting in the gambling company strengthening its presence in Brazil.As...
Government axes plans to permit fans in stadiums from October
Plans to reintroduce crowds to live sporting events and stadiums have been put ‘on pause’ after the government revealed new restrictions following a recent...
UFC enhances athlete recovery with Hyperice partnership
The UFC has agreed a new partnership with recovery and performance technology brand Hyperice in which the company’s products will be featured within the...
22BET becomes PSG’s first African betting partner
Paris Saint-Germain has named 22BET as its first Official African Betting Partner after the two signed a new sponsorship agreement.Under the terms of the...