The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl.
Commencing from this campaign, Visa will offer safe and secure digital payments for supporters attending the event . As part of the deal, Super Bowl LV will provide 100 percent digital payment acceptance for fans throughout the stadium on game day, including parking, concessions, retail, mobile ordering, and more.
The financial firm has also launched ‘Visa’s Guide to Touchless Payments: A Key To The Return Of Live Events’, a step-by-step guide to provide leadership support to venues and events for adopting touchless payments globally.
Mary Ann Reilly, Senior Vice President, Head of North America Marketing at Visa, said: “Long before the pandemic sparked demand for safe, touchless experiences, Visa has been at the forefront of in-stadium digital payment innovation.
“Teaming up with the NFL to now make payments completely digital at the Super Bowl not only achieves a primary goal of our partnership, but is transformative for the future of sporting events.”
“Visa will continue to lead the point of sale digital transformation at stadiums nationwide, because converting to touchless, digital payments is no longer a luxury, but a necessity for fans and concessionaires alike.”
Additionally, the ‘Super Bowl Experience presented by Lowe’s’ will also be 100% cashless for the first time ever. ATMs that exchange cash and dispense Visa-branded pre-paid cards up to $500 will be available, with no load fees.
Visa pre-paid cards dispensed in-stadium will also work outside the venue, demonstrating ways to create a more inclusive environment for all fans to participate in the emerging digital economy
“Visa is one of our key partners in helping us imagine how our fans will experience the NFL in years to come,” added Executive Vice President of Partnerships and Chief Revenue Officer for the NFL, Renie Anderson.
“We’re excited to announce that for our biggest event the future is here and we thank Visa for the innovative approach to enable a more secure way to pay at Super Bowl LV. This move will not only make the game more enjoyable and efficient for our fans, but most importantly, safer for all involved.”