Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.The long-term deal sees Everton positioned among...
NBA unveils plans for African expansion
The National Basketball Association (NBA) and the International Basketball Federation (FIBA) confirmed plans for the launch of the Basketball Africa League (BAL), a new...
Caster Semenya case continues in crucial week for athletics
This week could be pivotal in the ongoing legal battle between the International Association of Athletics Federations (IAAF) and decorated South African runner Caster...
Bellator MMA prepares for Sky Sports debut
This weekend sees the beginning of the partnership with Sky Sports and MMA promotion Bellator, after the pair announced a major television deal.As...
Manchester United gets new partner in Maui Jim
Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.The partnership means Maui Jim will supply the Manchester United...
The evolution of Premier League hospitality
Going to a football match can be quite the experience these days. If you have been lucky enough to attend a Premier League fixture...
Mobile growth continues for Manchester United
Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December...
Ascend FS and SBC announce partnership ahead of Betting on Sports...
Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner...
BBC unites with Sportradar for badminton broadcasting deal
As part of a new partnership, the BBC will show the semi-final and final of Badminton’s European Mixed Team Championships after agreeing a deal...
UEFA enriches Champions League content for the Chinese market
UEFA is seeking to enrich Champions League content for the Chinese market with the launch of a new service on WeChat – the Chinese...