Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
GBM Sports takes next media step with DAZN boxing broadcast deal
DAZN’s UK boxing portfolio was further expanded this week with the addition of GBM Sports, a rising boxing promotion in the country.The multi-fight deal...
beIN Sports secures French rights for EURO 2024 & 2028
The UEFA European Championships are set to be held on beIN Sports in France over the next four years, beginning with EURO 2024 this...
Scottish FA renews BBC and Premier Sports for consistency
The Scottish Football Association (FA) has confirmed a new five-year agreement with Premier Sports and BBC Scotland for the Scottish Gas Men’s Scottish Cup.Under...
Premier Sports snaps up top-flight football tournament coverage
The Scottish Premiership has secured further visibility by following up its Sky Sports and contract renewal with a partnership with Premier Sports.The five-season partnership...
Stats Perform reclaims ICC official data distribution rights
The International Cricket Council (ICC) has announced a new arrangement with Stats Perform, which returns as its data collection and distribution partner, having previously...
Eurosport continues to serve up Wimbledon coverage in multi-country deal
Wimbledon has secured its media visibility across Europe through an agreement with Warner Bros. Discovery (WBD), which is in turn further enhancing its sporting...
EFL Cup heads free-to-air as ITV and Sky agree to broadcast...
ITV and Sky have agreed in principle to split coverage of two English Football League (EFL) tournaments - the EFL Championship and the EFL...
Bundesliga taps Infront for international growth strategy
Bundesliga International, a subsidiary of Deutsche Fußball Liga (DFL), has appointed Infront to manage media rights for its first and second division across Europe.Under...
Breeders Cup pushes international coverage in 1/ST Content deal
Breeders’ Cup Limited, operator of the US Breeders’ Cup World Championships horse race, has signed an exclusive media arrangement with 1/ST Content.The agreement will...