Kuaishou set to boost Chinese engagement for Paris Olympics
Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...
USL Super League chooses Peacock as official streaming platform
The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming...
Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Leading UK bookies up content game for Euro 2024
Spotlight Sports Group (SSG) has brought its content hubs back for Euro 2024, developing fan engagement and media centres for two prominent bookmakers.William Hill...
DAZN secures deals with two of Europe’s biggest football leagues
DAZN’s football broadcasting portfolio has been boosted via a renewal of its French Ligue One and Italian Serie A rights in a multi-country deal.The...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
GBM Sports takes next media step with DAZN boxing broadcast deal
DAZN’s UK boxing portfolio was further expanded this week with the addition of GBM Sports, a rising boxing promotion in the country.The multi-fight deal...
beIN Sports secures French rights for EURO 2024 & 2028
The UEFA European Championships are set to be held on beIN Sports in France over the next four years, beginning with EURO 2024 this...
Scottish FA renews BBC and Premier Sports for consistency
The Scottish Football Association (FA) has confirmed a new five-year agreement with Premier Sports and BBC Scotland for the Scottish Gas Men’s Scottish Cup.Under...
Premier Sports snaps up top-flight football tournament coverage
The Scottish Premiership has secured further visibility by following up its Sky Sports and contract renewal with a partnership with Premier Sports.The five-season partnership...