Serie A strengthens links with Crypto.com
Lega Serie A has named Crypto.com the first innovation and technology partner of Italian football, building on the cryptocurrency platform’s pre-existing partnership with the...
Ronaldo partners with LiveScore for ‘More Than A Score’ campaign
Sports media firm and sports update provider LiveScore has recruited Cristiano Ronaldo as part of its ‘More Than a Score’ advertising campaign.The campaign marks...
AC Milan finds new sports betting partner in HappyBet
AC Milan has linked with sports betting operator HappyBet, naming the firm its official betting partner in the German and Austrian markets.The agreement will...
AC Milan deepens crypto engagement with BitMEX deal
AC Milan has further enhanced its engagement with the cryptocurrency and blockchain space, striking a partnership with BitMEX.As a result of the multi-year agreement,...
Stats Perform secures Serie A data deal
Sports data and technology company Stats Perform has secured an agreement with Italian top-flight Serie A, covering the League, the Copa Italia and Supercoppa.Lasting...
FIGC: Italian ad ban ‘bringing sports sector to its knees’
The Italian Football Federation (FIGC) has argued that the country’s ban on betting sponsorships in football is having an adverse effect on the sports...
AC Milan signs up Celly as official mobile phone accessories partner
AC Milan has signed Italian mobile phone accessories brand Celly as the official mobile phone accessories partner of the Serie A club.The deal sees...
SBC Digital Italia: ‘International cooperation definitely key’ to combat globalisation of...
With the effects of the coronavirus crisis still being felt throughout the world of sports, authorities and governing bodies are facing more pressure than...
AGCM gives TIM and DAZN Serie A distribution pact the green...
The Italian antitrust and competition regulator AGCM has agreed not to take precautionary measures on the deal between Telecom Italia (TIM) and digital sports...
AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship
AS Roma has inked a €36 million, three-year product partnership with Zytara Labs, with the Serie A club becoming the ‘first professional football organisation...