Andy Mitchell, Serie A USA: building up stateside soccer before and...
Soccer, or football as its European founders prefer to call it, is enjoying a stateside surge. The value and audience of the US’ domestic...
AC Milan leans on ‘Italian excellence’ in new partnership
AC Milan has named telecommunications company TIM its Telco and premium partner.Starting from this season, TIM will become the back-of-shirt sponsor for the women's...
European leagues and broadcasters not satisfied with X’s anti-piracy operation
Europe's top football leagues and sports broadcasters are not happy with social media platform X, according to a letter seen by The Associated Press.The...
Udinese ‘keeps up with the times’ with meme coin sponsorship
Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...
Man City links Bologna to Manchester with C.P. Company deal
Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.Under the agreement,...
Napoli extends Coca-Cola partnership to training kits
Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...
Inter Milan signs ‘historic agreement’ with bookmaker’s infotainment brand
Betsson has significantly bolstered visibility in Italy via a partnership between its infotainment brand and one of the biggest names in the country’s football...
Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...
Juventus ‘evolves’ its merchandise offering with Fanatics
Juventus has selected Fanatics, a digital sports platform, to manage all aspects of the Italian club’s merchandise offering across the globe.Under the partnership, Fanatics...
AC Milan steps into crypto gambling with TG.Casino
AC Milan has announced TG.Casino, a Telegram-based crypto casino, as the official regional igaming partner of the Rossoneri in Europe.As part of the agreement,...